Amy leads Salucca's Youth and Family Division — and the belief behind itis simple:teach them to create, not just consume.
Kids today are growing up surrounded by social media, YouTube,
podcasts, influencers, likes, and a constant stream of content. As
parents, we can't pretend that world doesn't exist — but we can help
shape how our kids participate in it.
Amy is building programs where kids learn content creation,
podcasting, entrepreneurship, communication, on-camera confidence,
and responsible social media use — real-world skills taught in a real
studio, alongside people who do this for a living.
Most importantly, we want them to understand that technology and
social media can be tools for creativity and opportunity — not measures
of self-worth.